In my previous article I discussed the concept of value and how important it discard old ways of thinking in terms of products and costs, to re-focus around the consumer. In this article, I will further the case for considering services in your business by distinguishing products from services. Part Three, will look at the success of the Apple Strategy and some real examples of real profit margins including from the sector spread Woolworths...

I have received a number of inquires from clients and readers about services based business models and how to implement one.  In response to this interest, I have developed a few strategies and illustrations to help you. In this multipart series, I will take you through what services are, and how you can build a services based business or transform your existing product based business, in to a services based business. So what are...